Before Brisk had a name, it had a question. Why are the wheels designed for everyone, yet perfect for no one? Why must lightness come at the cost of rigidity? Why do the so-called “high-end” wheels all look the same, speak the same language, and compromise where it matters most?
In the quiet of workshops, in the long hours on steep climbs, the idea took shape: "What if a wheel could be designed only for the top 1% of riders, without compromise, without concession?"
2020 — The Experiments
Questions without answers demand action.In 2020, the vision of Brisk moved from thought to reality. Prototypes were built, tested, broken, and rebuilt.
Carbon layups were adjusted gram by gram.
Spoke tension and rim stiffness were measured over countless hours.
Every design choice was challenged: could extreme lightness coexist with precision? Could rigidity survive the steepest climbs?
Failures were frequent, but necessary. Each iteration revealed a clearer path: Performance is not discovered. It is engineered. Workshops became laboratories. Climbing roads became proving grounds. By the end of the year, Brisk had its first set of functioning prototypes—wheels that dared to defy compromise, yet still awaited their final perfection.
2021 — The First Structure
Experimentation had reached its limit. Lightness alone could not define a wheel. Systems emerged: carbon layups with purpose, spoke arrangements as precise frameworks, rims sculpted for aerodynamic coherence.
Brisk stopped chasing grams. It began constructing a complete wheel system.
2022 — Brisk
The structure was ready. The question had become a brand. Brisk was born — not to compete, but to define what a top-tier wheel could be. We released our first product: the Ultralight series, still recognized today as the world’s lightest wheelset.
Workshops became studios. Every design choice reflected intention. Brisk stepped into the world.
2023 — The Breakthrough
Brisk had established its foundation. We released two new wheelsets: Balance and Aerolight. The Aerolight, a revolutionary ultralight aero wheelset, reshaped expectations for speed and weight.
This was the year Brisk redefined aerodynamic performance for elite riders worldwide.
2024 — Global Expansion
Brisk’s philosophy proved its worth. We began collaborating with the Italian National Champion and the Canadian National Team,marking our debut in the World Tour.
Each wheel reflected precision and engineering integrity, extending Brisk’s influence across borders
2025 — The Evolution
Brisk continued to push the limits of performance.
We launched the Velix-Evo, a revolutionary wheelset that redefined the standard and led the direction of ultralight wheels.
That year, we also collaborated with British National Champion Harry Mac,securing victory once again at the British Hill Climb Championship.
Every design echoed our commitment to innovation and uncompromising engineering.